Bio
Melanie Smith is the Communications & Enrollment Marketing Manager at Minerva University, where she helps prospective students around the world discover the university and take the next step toward applying. Her work centers on email and CRM strategy and campaign management, guiding students from their first inquiry through application.
Melanie has more than 10 years of experience in enrollment marketing. She began her career at her alma mater, the University of Washington, supporting outreach and recruitment for the Master of Education program, then moved to the University of Puget Sound, where she led marketing and communications to engage prospective students. She later brought her enrollment and campaign experience to the fitness industry as a studio manager and lead trainer.
Melanie is passionate about expanding access to transformative education and understands both the excitement and the uncertainty of applying. She is drawn to Minerva's remote-first model and its mission to reinvent higher education and develop global changemakers.